A women (Melanie Johnson) in a red top looking at her laptop and phone whilst conducting a social media review

No more scratching your head, scrambling around for content, and worrying if what you do is actually working. My social media strategies are designed with the needs of your business in mind and combine your business objectives with the time, money and resources you have available.

By starting with a clear strategy and set of objectives, you’ll be able to lay a solid foundation for success that you can build upon.

Social media marketing strategy. What’s the benefit?

Time, money and resources. You’ll probably do less social media, not more.

It’s about focusing your efforts in the right place, showcasing your business story and understanding how the more technical aspects work. That’s when social media starts to drive real conversations that bring in business.

It brings consistency. A realistic strategy keeps things ticking over regularly.

Also, a social media marketing strategy puts you in control. I don’t want to mention the word `data’ (OK, I’ve mentioned it), but it’s a goldmine of information. You’ll know how to mine it.

In short, you’ll get amazing results for less effort.

How does it work?

  • I conduct a full audit of your current marketing to understand what’s working and what isn’t. I’ll also spend time with the key people in your business to understand your challenges and values and get to know you as well as possible. 
  • We refine your core marketing messages and establish a clear point of difference.
  • We drill down into your ideal audience to develop a clear picture of them and understand exactly what they need to hear from you.
  • Then, we look at the more technical aspects of social media: including where to focus your efforts, who to engage with and which keywords and hashtags you should be using.
  • We then develop a detailed content plan that is realistic for your business.

You’ll know who to talk to and how, where to spend your time and how to build relationships that you can take off line and into your business.

Investment from £1200 depending on the size and scope of the project.

Find out more

I was struggling with my social media, as I knew I should be using it, but not how to. Mel provided a thorough and in-depth review of my existing social media profiles to find where I was lacking. She gave me focused training on each of the platforms and helped me to understand what I should be targeting. Mel also helped with building a content plan and content ideas. I now feel much more in control and less anxious about this area of my business. Mel has a relaxed manner and explains things thoroughly; I'd absolutely recommend her to anyone that needs a bit of support with Social Media.

Racheal Panteney, Willow Tree Financial

More testimonials

Want to know how I can help? You can start the conversation here.

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