Melanie Johnson standing against a black and gold wall holding a mug of tea

You can see the potential in using content marketing more strategically to grow your business. But it all seems time-consuming, confusing and a little overwhelming.

Marketing is all about driving conversation and making your brand memorable. Having the right strategy in place will help you to do just that.

To ensure you create the right strategy for you, we’ll work together to:

  • Refine your key messages to ensure you know exactly what you need to be saying to engage your audience.
  • Understand what your competitors are doing so we can fill in the gaps. 
  • Dig deep into your ideal client so we can reach them in the right places and at the right time.
  • Develop content pillars and subtopics – so you know exactly what to say about your business and what the purpose of that particular message is.
  • Map out your sales cycle and create a compelling reason for people to sign up to receive marketing communications directly from you.
  • Optimise your pages, content and social media profiles.
  • Develop a journey plan for your email marketing – so you can plug any gaps, understand where people are in their buying journey and create real sales opportunities. 
  • Develop an engagement strategy so you can get your content in front of the right people.

All of this will help you take people offline and into your business, driving real conversations that lead to sales. 

What's the Benefit?

You’ll save time, feel less overwhelmed and understand how to use your marketing to create better, warmer leads. Of course, it’s not all about content. We’ll also look at the more technical aspects to help you understand and leverage the data to your advantage. 

Once we’ve developed your strategy,  I can support you on a monthly basis to implement it and keep you and your team on track and accountable.

With more than 18 years in marketing and business development, I will act as your content marketing strategy partner. I will help you to build on the foundation we have laid and ensure you continue to attract and retain more of the customers you actually want to work with.

Together, we can work on your overall marketing strategy or help you hone in on one specific area. Not sure what you need? Then do get in touch via melanie@thesussexsocial.co.uk or book a call below – we can have a chat and see if we are a good fit.

I want to know more

Strategy and Consultancy Services

All my services are tailored to the specific needs of your business, but here is an example of some of the ways I can help.

Social Media Strategy

Amazing results with less effort. A realistic social media strategy designed to bring you the results you need.

Learn more

Email Marketing Strategy

Build an email database of interested customers and take them from prospects through to happy clients.

Learn more

Consultancy

Tailored to your business’s needs, I can support you on an ongoing monthly basis to ensure you can consistently use your marketing to create real conversations and drive business opportunities.

Learn more

UKMB appointed the Sussex Social as our preferred marketing partner in March 2024 and since we have started working with Melanie Johnson she has implemented a well thought out marketing strategy and created some fantastic content for our monthly newsletters and social media posts. This in turn has introduced UKMB to a wider client base and given us a bigger presence within our marketplace which has been invaluable to our growth and development. Melanie has exceptional marketing skills with a high level of professionalism and integrity. Her work is always focussed with a strong direction but she can also accommodate other people’s ideas and is happy to work as part of the team. I would highly recommend the Sussex Social to anyone that is looking for a marketing partner that can deliver results and bring further success to your business.

Paul Moody, UK Metrology Board

Want to know how I can help? You can start the conversation here.

Find out what The Sussex Social could do for your business.

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