You’ve been told you need a ‘sign up to my newsletter’ button on your website, but you’re not sure what that means, how it all works, or what the benefits of email updates would be. 

Email marketing offers the highest return on investment of all digital marketing channels. Because the people you are emailing have opted in to receive marketing messages from you. They might have even worked with you in the past.  

However, there is a little bit more to it than sending out the occasional message sales message and hoping for the best. You’ll need to have a strategy in place: that tells your story, builds trust and reaches the right customers at the right time.

My email marketing strategies are designed to fit your business’s and your customers’ needs. They will help you build a pipeline of interested customers that you can then convert to sales.

Email Marketing Strategy: what’s the benefit?

You’ll build better customer relationships. Having all your customers in an email database will make it easier to understand their buying journey and what they need from you.

It will drive more traffic to your website -brilliant for Search Engine Optimisation. You’ll also be able to capture those visitor’s data and create a database of those who are interested in your products and services – creating sales opportunities and real conversations. 

Audience segmentation and automation will enable you to understand and reach people exactly when they want and need to hear from you. Putting you in control and giving you valuable data to inform your sales.

Learn more

How does it work?

  • We start by deep-diving into your overall marketing to understand what your key messages need to be, the length of your sales cycle, what you need to promote, and when.
  • We identify key messages and sales opportunities to help you build your email list.
  •  I then map out your audience’s email journey, from sign-up to purchase and beyond.
  • We combine this with a realistic plan that works for you
  • I set up your email journeys, regular emails and audience segmentation.

Email Marketing Strategies are bespoke to your business and costs will depend on the scope of the project.

Book a call

UKMB appointed the Sussex Social as our preferred marketing partner in March 2024 and since we have started working with Melanie Johnson she has implemented a well thought out marketing strategy and created some fantastic content for our monthly newsletters and social media posts. This in turn has introduced UKMB to a wider client base and given us a bigger presence within our marketplace which has been invaluable to our growth and development. Melanie has exceptional marketing skills with a high level of professionalism and integrity. Her work is always focussed with a strong direction but she can also accommodate other people’s ideas and is happy to work as part of the team. I would highly recommend the Sussex Social to anyone that is looking for a marketing partner that can deliver results and bring further success to your business.

Paul Moody, UK Metrology Board

Want to know how I can help? You can start the conversation here.

Find out what The Sussex Social could do for your business.

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